The Johnson City Development Authority is organizing a series of four business based workshops tailored towards Downtown Merchants. There will be one workshop a month; each workshop will be focusing on different techniques and features that Downtown Merchants can use to reach their target audience and expand their brand. Each workshop will be taught by a different instructor, who is proficient in the subject.
3. Grow with Google
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps. This workshop offers a walk-through step-by-step of everything you need to know about setting up and optimizing your Google My Business profile. Google My Business allows you to drive customer engagement through Google, give customers more ways to reach you and find out how many people are connecting with you through Google. In this workshop you will learn how to: Create or claim your Google My Business listing. Mange your business information across Google Search and Maps. Use Google My Business to connect with potential costumers. Create a free website using the information from your Business Profile. Training by Dave Delaney, Grow With Google. SPACE IS LIMITED…REGISTER HERE: Eventbrite
Monday, October 28th | 6:00 p.m. – 8:00 p.m.
Northeast State – Downtown Center, 141 E. Market Street, garage located on Buffalo Street
4. Get Your Store Ready for Shop Local
This workshop is geared towards helping local, small businesses get their storefront ready for Small Business Saturday on November 29th. You will learn the proper marketing and display methods and tools needed to reach your desired customer throughout the holiday season.
Monday, November 18th | 6:00 p.m. – 8:00 p.m.
Northeast State – Downtown Center