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Merchant Monday Spotlight-Downtown Yoga

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Downtown Yoga

Meet Kim! She’s the owner of Downtown Yoga right here in the heart of Downtown Johnson City. She offers a variety of different types of yoga classes in the most amazing studio. If you are new to yoga and want to try out a class or two, go checkout Downtown Yoga.

How long have you been involved in yoga?

Kim started doing yoga in 1999 and started teaching in 2004.

What made you interested in yoga?

She started taking classes at her local gym and ended up falling in love with it and developed a passion for yoga.

What are some common misconceptions about yoga?

What you see on social media and magazine covers misconstrues how yoga “is supposed to look”.

What is your favorite part about Downtown Johnson City?

Kim enjoys being able to walk everywhere and all the different downtown activities and events. One of her favorite parts of being downtown is keeping things local, supporting other businesses and being able to collaborate with other business owners.

Favorite restaurant downtown?


What do you love most about your business?

When asked this question, Kim responded with “The people”. She said that it starts with the students and goes all the way to the staff. “We attract people who are warm and welcoming. Ethic and integrity are super important here”.

What’s the hardest part about owning a business?

Kim said that getting people to try yoga for the first time was the hardest part.

How long have you been downtown?

3 ½ years

Where is your business located?

122 Spring St, Johnson City, TN 37604


Downtown Merchant Monday Spotlight- Olson’s Martial Arts

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Meet Amanda, Glenn, Keith and Katie Olson! They are owners of Olson’s Martial Arts in Downtown Johnson City. They all have a huge passion for martial arts and believe it is an activity for everyone of all ages.

What is your favorite thing about martial arts?

Amanda said, “My favorite thing as an instructor of martial arts is seeing people accomplish things they never thought were possible”.

What made you want to be in Downtown Johnson City?

The Olson’s needed more space and thought it was fun to be part of the re-birth of the downtown area. “Seeing the area grow and come to life was awesome to see”.

Favorite downtown restaurant?

Southern Craft or Korean Taco

How long has the business been in Downtown Johnson City?

Originally, the business was on N. Roan Street for 22 years, but they have been downtown for 2.5 years.

How did you get involved in martial arts?

Amanda was ten years old when she started. Her little brother started taking classes and she thought it looked like fun. “I never looked back and continue to train, learn and teach”.

What is a fun fact about martial arts?

Their youngest student is 4 years old and the oldest is around 80.

Where is your business located?

113 Cherry St. #10, Johnson City, TN 37604

Downtown “Merchant Monday Spotlight”- Owl’s Nest

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Owl’s Nest

Meet Jessica and Brian Moore, owners of the Owl’s Nest in Downtown Johnson City. Owl’s Nest is a consignment store which clothes for kids, adults, and infants as well as toys and home decor!

Where did the name Owl’s Nest come from?

Originally, Jessica and Brian owned 2 consignment stores on Roan Street. The Little Hoot was focused on kids clothing and The Nest targeted adult clothing. They combined the two names to incorporate kids and adults clothing into one store.

Why did you decide to move to Downtown Johnson City?

“It chose us”. They saw the building and called the realtor to get more information. The realtor told them she was writing up a proposal to come to them first because so many people recommended them to take that space. They saw potential for the space and signed a contract. A year later, Owl’s Nest opened.

Fun fact about the business?

They are a “mom & pop” business. Jessica and Brian have been married for 15 years. Their family is from Louisiana and they relocated to Johnson City after the hurricane.

How long have you been in Johnson City?***

9 years the business has been

How do you balance work/family life?

They have 4 kids, 2 still at home. “It has been a challenge at times but it’s super cool how my husband and I will share the duties of family life. We bring work into family and family into work”. Jessica shared how her kids know that business is part of their family and they help whenever they can.

Where is your business located?

113 Cherry Street #80, Johnson City, TN 37604

Facebook Page:

Owl’s Nest Store



Downtown “Merchant Monday Spotlight” – Main Street Pizza Company

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Main Street Pizza Company 

Meet Elise and Jamie, owners of the amazing Main Street Pizza Company! If you’re wanting a delicious piece of pizza, some wings or just a cocktail, Main Street is the place to be.

How long has Main Street been in business?

10 years in January.

How old were you when you first got started in the restaurant business?

Elise was 15 and Jamie got into it when he met Elise.

What is a fun fact about Main Street?

They work hard at growing & sourcing local food served at the restaurant. What a lot of people don’t know is Elise and Jamie also own River Creek Farm, located in Limestone, Tennessee where they grow a lot of their food that they serve in the restaurant. They think it’s important to grow locally, to try and keep small scale vegetable farming alive. Another benefit to growing locally is that it makes the access to high quality food easier. To add to the fun fact list, Jamie served before becoming small business owner.

Why downtown Johnson City?

Both Elise and Jamie are ETSU graduates, they have a love for the area and they believe it’s about putting down roots where you live.

Favorite food/drink on the menu?

Food: spaghetti marinara with meatballs

Drink: six-four sour. What makes the drink so good is they make the blue curacao themselves.

Favorite thing to do downtown?

Walking around and catching up with other downtown owners. Seeing other friends that are musicians play at local venues and going to the Willow Tree to grab coffee.

Where is your business located?

300 E Main Street Suite 101, Johnson City, TN 37601



Sesquicentennial Kickoff Celebration – January 5

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Join us this Saturday, January 5 for Johnson City’s Sesquicentennial Kickoff Celebration. The event will be held at the former Penney’s building at 309 E. Main Street in Downtown Johnson City from 11 a.m. to 3 p.m.

Festivities will begin promptly at 11 a.m. with the unveiling of the time capsule from 1969. More than 50 items buried for the City’s centennial celebration will be placed on display for public viewing following the big reveal. Additional activities include an update on the Sesquicentennial Commission’s Legacy Project, a children’s time capsule project, complimentary birthday cake by Cakebuds Bakery, and an opportunity for community members to record a video message for inclusion in the 2019 time capsule.

For more information about this event and other upcoming Sesquicentennial events for 2019, visit

*Free parking for the event will be available at Munsey Memorial United Methodist Church and the Northeast State University parking garage.

2018 Downtown in December Events

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Friday, November 30, 2018

Christmas Tree Lighting

The annual, Christmas Tree Lighting will take place on Friday, November 30 at 6:00 PM in King Commons located in Downtown Johnson City in front of the Johnson City Public Library. Join us for music and holiday cheer as we revive a tradition for Johnson City. The Indian Trail Chorus will sing familiar holiday songs.

Hometown Holiday Street Fest

The merchants of Downtown Johnson City invite you to join us after the tree lighting on Friday, November 30 from 6:30 to 9:00 PM for a magical evening of shopping, live holiday music, refreshments, petting zoo, and more! Art and Craft vendors will be set up in the streets of downtown to sell their wares along with holiday songs, hot cider, FREE pictures with the Frozen Princess Elsa and FREE rides on the Holiday Bus from the Tree Lighting to Main Street. Look for llamas dressed in red pajamas, sheep in holiday bows, and many more friendly animals at the petting zoo!

Saturday, December 1, 2018

Johnson City Christmas Parade

This year’s Johnson City Christmas Parade theme is “The 12 Days of Christmas”. The parade will be hosted on Saturday, December 1 at 11:00 AM. It will travel down W. Walnut Street, to Buffalo Street, turns right on Main Street, to Colonial Way, left on State of Franklin and ends at Legion Street. For parade registration and more information about the parade, visit

Whoville Village

Following the parade on Saturday, December 1, we’d like to invite you to visit Whoville Village. Community organizations will be providing kids activities from 12:00 to 2:00 PM in the Pavilion at Founders Park. Music, storytelling, crafts, games and much more! Bring your camera to take the kids picture with the Grinch and our other famous storybook friends. Make sure you visit the food trucks at Whoville Village or one of the wonderful local restaurants in downtown on Saturday. The event is free and open to the public.


Saturday, December 8, 2018

 Holiday Splash Art Market

Looking for unique gifts for the holidays? Stop by the JCPA Holiday Splash Art Market on Saturday, December 8 between 10:00 AM to 5:00 PM. You’ll find one-of-a-kind fine arts and handcrafted items for everyone on your list! Artisans will offer everything from fiber art and jewelry to paintings and photography (and more!). Enjoy light refreshments and live music while you shop! The market will be held in the old JC Penney’s building (309 E. Main St.) in downtown Johnson City.

Gallery on the Square Reveal

Join us on Saturday, December 8 at 10:30 AM for the the unveiling of new art in the breezeway between the King’s Centre and the old Massengill’s building (off S. Roan St.).  Some of the new art pieces were completed by local high school students. In addition, JCPA will unveil a community art piece that community members have been contributing to throughout the year.

For more information on the Downtown in December events, visit the Facebook Events page.


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The Downtown Johnson City Foundation is fusing farm, fresh food with a good cause for their annual farm-to-table experience. The intimate dinner, Grown & Gathered, will benefit Downtown Johnson City Foundation’s efforts towards downtown improvements.

The Downtown Johnson City Foundation is fusing farm, fresh food with a good cause for their 3rd annual farm-to-table experience. The intimate dinner, Grown & Gathered, will benefit Downtown Johnson City Foundation’s efforts towards downtown improvements.

Grown & Gathered will take place on Sunday, September 30. The dinner will begin at 5:30 p.m. with cocktails and passed appetizers and the family style served dinner in the Pavilion at Founders Park.

Grown & Gathered is a seasonal feast prepared by Jamie Dove and Elise Clair and their team from The Main Street Pizza Company and River Creek Catering. The dinner will feature the bounty from 30 local farms and producers. each year, this team provides a bounty of delicious items and this year will be the same. The menu will be released on September 14.

Tickets for the farm-to-table dinner will be $90 per person. Last year was a sell out, so we recommend getting tickets early. Advance ticket sales for past attendees will be available September 7, with open sales beginning Monday, September 10 at 9 am. Tickets can be purchased through Eventbrite or at the JCDA office, 300 E. Main Street, Suite 406 (4th floor of the King Building).

To purchase tickets online:

Co.Starters to Begin March 3, 2020

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Johnson City Development Authority and NeTREP Offers CO.STARTERS – Beginning March 3 (9 Consecutive Tuesdays)

The Johnson City Development Authority is partnering with AccelNow, to offer CO.STARTERS, a nine-week cohort based program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn ideas into action, and turn a passion into a sustainable and thriving endeavor. The program is for aspiring entrepreneurs or seasoned entrepreneurs looking to launch a new product or service. The only prerequisites are:

  1. having an idea you’re ready, willing, and excited to share and pursue and
  2. a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment.

Participants of the CO.STARTERS program work with a small and supportive group of like-minded people who are all trying to start their own businesses. Working together, participants identify their assumptions about why and how their respective businesses will succeed, and talk with customers to validate their ideas. The process enables the entrepreneurs to rapidly uncover issues in their proposed businesses, find practical solutions quickly, and leave the program with a deeper understanding of how to launch a successful business.

The next session begins March 3.

Dates: March 3 – April 28 (9 consecutive Tuesdays)

Time: 6:00 pm – 9:00 pm

Location: NETREP office in downtown Johnson City – at 300 E. Main Street, 4th floor

Cost: Registration is $125/person and includes a CO.STARTERS workbook.

Registration Deadline: Monday, February 24

Following the class, participants can compete in a pitch night, to share what they have learned about themselves and their business with friends and family. They will be prepared to participate in Pitches and Pints, a regional pitch contest for entrepreneurs.

For more information,  email

Space is limited. To register, fill out this form: CO.STARTERS REGISTRATION 2020

CO.STARTERS came out of The Company Lab, a Chattanooga, Tennessee organization that offers programs and events to support local startups and innovators in Chattanooga and the surrounding region. The program takes the lessons learned from working with thousands of local, creative entrepreneurs and combines that knowledge with the lean business modeling methods used by high-growth startups. The CO.STARTERS model has been tested for years in Chattanooga, Cincinnati, and Detroit.

Downtown Strong Start Up Shop

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Downtown Strong Start Up Space Program:


The goal of the Downtown Strong Start Up Space Program is to create vibrancy and ensure a healthy business diversity in Downtown Johnson City by supporting new business concepts. Through the generosity of the City of Johnson City, the financial support of the Tennessee Economic & Community Development Council, Johnson City Development Authority and the leadership of the Economic Vitality Committee an underutilized storefront in the heart of downtown has been refurbished and is being offered at a reduced market rate to new small business owners.   In addition to a reduced rate, the future participant in the program will receive close business mentorship and coaching to help encourage business success.  By supporting and investing in local entrepreneurs the Downtown Strong Start Up Space Program intends to develop local and regional talent to strengthen our downtown community and promote a healthy, vibrant, and diverse business environment.


The following are the important dates for program:

  • Friday, February 23, 2018: Application to the program is available to the public.  Look for it and all the program details at:
  • Thursday, March 29, 2018:    Application, Statement of Understanding & Agreement, and Business Plan are due.
  • Thursday, April 4, 2018: Top three applicants will be notified.
  • Tuesday, April 10, 2018 from 5-7pm.  The top three applicants will pitch their business to a panel of community judges
  • Tuesday, April 10, 2018 at 7:30pm: A reception will take place at the Downtown Strong Start Up Space to announce the business awardee
  • Opening in June: The first business participant in the Downtown Strong Start Up Space Program is open for business.

For application and more details, go here.

Light the Stars!

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We did it! The funds were raised to save our Landmark Sign and it is quickly becoming the iconic image we hoped for Johnson City. Now, before the new King Commons opens officially, we have the opportunity to Light the Stars. Each star costs $2,000 or you can give a smaller amount towards the project. We have a goal to raise $12,000 in the next few weeks, will you help?

To make a donation online using a credit or debit card, follow this link. This service charges us a 3% fee, so if you send a check, your entire amount goes directly to the campaign.

Mail your check to Downtown Johnson City Foundation, 300 E. Main Street, Suite 406, Johnson City, TN 37601 or call 423-202-3510. Donations to the Foundation can be deducted as a gift, since we are a 501c(3) organization.

Any donation over $500 received by December 31, will be listed as a donor on the art that will be installed in King Commons.