Holiday Sip, Shop and Stroll

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The shopping event begins at 5 pm.

You can pick up your insulated tumbler and passport at one of three locations. Depending on where you park, you should find a pick up location close by.

If you park in the Cherry Street lot, pick up at Blowtique.
If you park in Downtown Square lot, Downtown Yoga on Spring Street.
If you park at either the Pavilion or Market Street lots, check in at Trek.

Pick up ends around 6:20 pm.

Each of the businesses are offering refreshments and many have extra specials just for you! Please stop by as many as you can. You might discover something new. In order to be entered into the door prize drawing, you must visit at least 6 businesses. Door prizes will be drawn at 9:20 pm at the after party at Go Burritto. Please make sure you drop your passport there by 9:15.

Music will be in Downtown Yoga and on the street at Barley Waters. You can find a map of participating businesses on the back of your passport, they will also have glowing balloons in front of their entrance. Remember to check out as many as you can, there are surprises waiting for you at many locations!

Ticket sales end at noon online, but will be available for purchase at locations above.


Below is a map with all the participating businesses highlighted in red. The ones with the yellow stars are the 3 pick-up/entry locations (Trek, Blowtique and Downtown Yoga Center)

List of Participating Businesses:

 Artisan’s Village


 Azlinn Hope Boutique

 Badl Axe Throwing

 Barley Waters

Bernina In Stitches


 Blue Willow Bridal

 Boomtown and Co.

 Charlotte’s Florals

C.S. McCullough’s

 Downtown Yoga Center

 Go Burrito!

 Into the Fire

 It’s In the Details

 Johnson City Brewing Co.

 Reclaimed Inspired Goods

 Trek bicycle Shop

 West Main Antiques

 Wild Wing Cafe

Small Business Saturday in Downtown Johnson City

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Specials/deals being offered by local Downtown Johnson City businesses:


Albert’s Pawn:

Albert’s will pay the sales tax on any purchases

Artisan’s Village:

Coffee and chocolate samples

Each person who spends $50 or more will be entered to win a $25 gift card

The Art of Escape:

 $20 tickets/gift certificates


10% off your purchase

The store is staying open till 8:00 PM

Azlinn Hope Collection:

Spend $100 save 10%

Spend $200 save 20%

Badl Axe Throwing:

$2 off Axe Throwing per person

Barley Waters:

$1 off pints

Bernina In Stitches:

Bernina Merry Swissmas Savings for sewing and embroidery machines and accessories, Buy 2 yards of fabric get one free

Body, Health & Mind Center:

20% off all AVEDA products and Blue Ridge Hemp

Boomtown & Co:

10% off All Apparel + Fun Giveaways all day via Social Media. 

Campbell’s Morrell Music:

20% Off Storewide (USA Martin and Taylor Acoustics 10%)

CrossFit Hatch:

Free t-shirt for any new member who joins and commits to at least 3-month membership

Dos Gatos Coffee Bar:

Bring in any receipt form any Downtown business and get 20% off any drink

Their holiday gift box with a LaPella mug, 12oz bag of Counter Culture Coffee, and $10 gift card; regularly $56 on sale for $50 PLUS they’ll add an additional $5 gift card on SBS

Go Burrito:

They will be giving away 20 in store & 20 online BOGO coupons for burritos

Everyone else will get 10% off their meal on Black Friday and Small Business Saturday

Fleet Feet Johnson City:

Free gift with $200 purchase while supplies last. Up to 50% off select shoes & apparel items in store, while supplies last

Holy Taco and Cantina:

10% off food all day

$2 Dos Equis Lager

Johnson City Brewing Company:

Half off your first pint

Free logo pint glass with a purchase of $50 or more

JRH Brewing:

20% off merchandise including growlers and glassware

Little Animals Brewery:

Open House: from 2-6 PM come by and check out their soon to open brewery/tasting room

T-shirts and glasses will be available for purchase & a free sticker for stopping by!

Local Motion Cyclery:

Helmet Trade-In: Bring in any helmet & receive 20% off any in-stock helmet

In-stock Mountain Bike Tire Sale, BOGO 50% off (exclusions apply)

Rental bike sale, limited quantities, and models

All in-stock Fuji Bikes, 35% off list price

Mid City Grill:

10% off all Saturday

Olson’s Martial Arts Academy:

They are offering 2 free weeks of lessons + a free uniform when you make an appointment for your first class

Open Doors Coffeehouse:

10% off all drinks

Owls Nest:

50% off all day, plus free hot coffee in the morning

Quantum Leap sports Arena:

$3.00 off 1 Hour jump or $2 off Laser Tag

Reclaimed Inspired Goods:

20% off plus…

For every $100 spent, name entered once into a drawing for (3 winners):

1st winner gets $150 GC

2nd winner gets $100 GC

3rd winner gets $50 GC

They will draw winners on Monday at 12PM via Instagram story

Roddy’s Flowers:

10% off purchases, Apple Cider and treats

Sea Biscuit Metal Designs:

25% off any online purchase at: & free shipping using promo code “SMALLBUSINESS”

Spark Plaza:

50% off Flavor Inc. Seasoned Salt


Dollar off our beer special of the day

Trek Bicycle:

Every Trek bike is on sale:

$25 off up to $299.99

$50 off $300-$999.99

$100 off $1,000-$1,999.99

$200 off $2,000-$3,999.99

$400 off $4,000+

Plus, 20% off accessories

The Willow Tree Coffeehouse and Music Room:

Shop local Artist Market from 10:00 AM to 4:00 PM

West Main Antiques:

Store Wide minimum of 10% off

Select items up to 50% off

Local author book signing from 2:00 – 4:00 PM L. Thomas Roberts author of The Postcard History Series of Johnson City

What’s the Scoop:

Purchase a $25 gift card & be entered to win a $25 gift card. Drawing on 11/24. 10% off total purchase, excluding gift cards.

Readers’ Choice 2019 Nominations: Downtown Businesses

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It’s the 16th year for the Johnson City Press’s annual Readers’ Choice: Best of The Best Competition. Downtown Johnson City dominated the competition this year with over 40 Downtown Johnson City businesses getting to the voting stage of the competition. From brewery’s to shops to restaurants to massage studios to family-fun activities Downtown Johnson City has it all. Below is the list of all the Downtown Johnson City businesses that have made it to the voting stage of the competition and what categories they are nominated in. Voting ends on August 14th! The link to vote is

·       Atlantic Ale House

o   Bar

o   Happy Hour

o   Pet friendly Business

·       Barley Waters

o   Bar

o   Places to Buy Beer

o   Sports Bar

·       Label Restaurant

o   Bar

o   Happy Hour

o   Brunch

o   French Fries

o   Hamburger

o   Sushi

o   Steakhouse

·       Tipton Street Pub

o   Bar

o   Pet Friendly Business

o   Late-Night

·       Wild Wing Cafe

o   Wings

o   Live Music Venue

o   Bar

o   Happy Hour

o   Sports Bar

·       JRH Brewing

o   Micro-Brewery

·       Johnson City Brewing Company

o   Micro-Brewery

o   Pet Friendly Business

·       Sabores

o   Happy Hour

o   Business Lunch

·       Into the Fire

o   Custom Artwork

·       Cross Stitch and Crafts

o   Craft Store

o   Sewing Supplies

·       Bernina In Stitches

o   Craft Store

o   Sewing Supplies

·       Shellshead Ballet

o   Dance Studio

·       Skillville Community Workspace

o   Date Spot

o   Over 50 Date Night

o   Birthday Party Venue

·       The Art of Escape

o   Date Spot

o   Escape Room

o   Fun for the Whole Family

o   Tourist Spot

o   Over 50 Date Night

o   Family Entertainment

o   Take the Grand Kids  

o   Children’s Entertainment

·       StudioWed

o   Event Planner

·       VENUE at the King’s Centre

o   Event Venue

·       The Gallery: Wedding Venue & Special Events Facility

o   Event Venue

·       Quantum Leap Trampoline Park

o   Trampoline Park

o   Over 50 Date Night  

o   Birthday Party Venue

o   Fun for the Whole Family

o   Family Entertainment 

o   Children’s Entertainment  

·       Capone’s

o   Live Music Venue

·       Down Home

o   Live Music Venue

·       The Willow Tree Coffeehouse and Music Room

o   Live Music Venue

o   Bagel

o   Coffee Shop

·       Founders After 5

o   Local Event

·       Little Chicago Downtown Music and Arts Festival

o   Local Event

·       It’s in the Details

o   Party and Event Supplies

o   Rental Store

·       Trek Bicycle

o   Bicycle Store

·       Local Motion Cyclery

o   Bicycle Store

·       White Duck Taco Shop

o   Pet-Friendly Business

o   Mexican

·       Shamrock Beverage & Tobacco Shop

o   Tobacco

o   Pet-Friendly Business

o   Carry-Out

o   Hotdog

o   Ice Cream

o   Deli-Sandwiches

o   Iced Tea

·       Lotus Farm and Garden Supply

o   Lawn and Garden Store

·       Select Seven Credit Union

o   Credit Union

·       Edward Jones

o   Financial Planner

o   Investment Firm

·       Herndon, Coleman, Brading, and Mckee

o   Lawyer-Personal Injury

o   Lawyer-Family

o   Law Firm

·       Cakebuds Bakery

o   Bakery

o   Cupcakes

o   Dessert

·       The Firehouse Restaurant

o   BBQ

·       Southern Craft BBQ

o   BBQ

o   Chicken Wings

o   Fried Chicken

o   Ribs

o   Caterers

·       Dos Gatos Coffee Bar

o   Vegan

o   Coffee Shop

o   Breakfast

o   Gluten Free

·       Open Doors Coffeehouse

o   Breakfast

o   Coffee Shop

o   Vegan

·       Wok & Hibachi

o   Buffett

o   Carry-Out

o   Asian Restaurant

·       Red Meze Downtown

o   Business Lunch

o   Vegan

·       Mid City Grill

o   Carry-Out

o   French Fries

o   Hamburgers

o   Gluten Free Menu

o   Late-Night

o   Vegan

·       Swirled

o   Ice Cream/Frozen Yogurt

·       The Main Street Pizza Company

o   Pizza

o   Late-Night

·       Johnson City Farmers Market

o   Local Produce Stand

·       Ole Guacamoles

o   Mexican Restaurant

·       West Main Antiques and Variety

o   Antique Store

·       Atomik Comics

o   Book/Music Store

o   Gifts/Collectables

·       Atlantis

o   Boutique

·       East Tennessee Hemp Company

o   CBD Oil Supplier

·       Mountain Roots Hemp Dispensary & Café

o   CBD Oil Supplier

·       Owls Nest Clothing & More

o   Thrift Store

o   Women’s Clothing

o   Baby Clothes

·       Downtown Yoga Center

o   Yoga

o   Over 50 Date Night

·       Silverball City Arcade

o   Over 50 Date Night

·       Townview Senior Living  

o   Retirement Community

·       Olson’s Martial Arts

o   Martial Arts

·       Curt Malyar’s USA Karate

o   Martial arts

o   Birthday Party Venue

o   Local Business Website

·       Crystal Massage Studio

o   Massage Studio

·       Samadhi Healing arts Center

o   Yoga Studio

·       WJHL

o   Local TV Station

·       The High Road Agency

o   Local Advertising Agency

·       The Net360

o   Local Advertising Agency

·       Johnson City Chamber of Commerce

o   Local Business to Business Organization 

·       Johnson City Family Skate Center

o   Birthday Party Venue

Downtown “Merchant Monday Spotlight” – Main Street Pizza Company

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Main Street Pizza Company 

Meet Elise and Jamie, owners of the amazing Main Street Pizza Company! If you’re wanting a delicious piece of pizza, some wings or just a cocktail, Main Street is the place to be.

How long has Main Street been in business?

10 years in January.

How old were you when you first got started in the restaurant business?

Elise was 15 and Jamie got into it when he met Elise.

What is a fun fact about Main Street?

They work hard at growing & sourcing local food served at the restaurant. What a lot of people don’t know is Elise and Jamie also own River Creek Farm, located in Limestone, Tennessee where they grow a lot of their food that they serve in the restaurant. They think it’s important to grow locally, to try and keep small scale vegetable farming alive. Another benefit to growing locally is that it makes the access to high quality food easier. To add to the fun fact list, Jamie served before becoming small business owner.

Why downtown Johnson City?

Both Elise and Jamie are ETSU graduates, they have a love for the area and they believe it’s about putting down roots where you live.

Favorite food/drink on the menu?

Food: spaghetti marinara with meatballs

Drink: six-four sour. What makes the drink so good is they make the blue curacao themselves.

Favorite thing to do downtown?

Walking around and catching up with other downtown owners. Seeing other friends that are musicians play at local venues and going to the Willow Tree to grab coffee.

Where is your business located?

300 E Main Street Suite 101, Johnson City, TN 37601