Holiday Sip, Shop and Stroll

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The shopping event begins at 5 pm.

You can pick up your insulated tumbler and passport at one of three locations. Depending on where you park, you should find a pick up location close by.

If you park in the Cherry Street lot, pick up at Blowtique.
If you park in Downtown Square lot, Downtown Yoga on Spring Street.
If you park at either the Pavilion or Market Street lots, check in at Trek.

Pick up ends around 6:20 pm.

Each of the businesses are offering refreshments and many have extra specials just for you! Please stop by as many as you can. You might discover something new. In order to be entered into the door prize drawing, you must visit at least 6 businesses. Door prizes will be drawn at 9:20 pm at the after party at Go Burritto. Please make sure you drop your passport there by 9:15.

Music will be in Downtown Yoga and on the street at Barley Waters. You can find a map of participating businesses on the back of your passport, they will also have glowing balloons in front of their entrance. Remember to check out as many as you can, there are surprises waiting for you at many locations!

Ticket sales end at noon online, but will be available for purchase at locations above.


Below is a map with all the participating businesses highlighted in red. The ones with the yellow stars are the 3 pick-up/entry locations (Trek, Blowtique and Downtown Yoga Center)

List of Participating Businesses:

 Artisan’s Village


 Azlinn Hope Boutique

 Badl Axe Throwing

 Barley Waters

Bernina In Stitches


 Blue Willow Bridal

 Boomtown and Co.

 Charlotte’s Florals

C.S. McCullough’s

 Downtown Yoga Center

 Go Burrito!

 Into the Fire

 It’s In the Details

 Johnson City Brewing Co.

 Reclaimed Inspired Goods

 Trek bicycle Shop

 West Main Antiques

 Wild Wing Cafe

Small Business Saturday in Downtown Johnson City

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Specials/deals being offered by local Downtown Johnson City businesses:


Albert’s Pawn:

Albert’s will pay the sales tax on any purchases

Artisan’s Village:

Coffee and chocolate samples

Each person who spends $50 or more will be entered to win a $25 gift card

The Art of Escape:

 $20 tickets/gift certificates


10% off your purchase

The store is staying open till 8:00 PM

Azlinn Hope Collection:

Spend $100 save 10%

Spend $200 save 20%

Badl Axe Throwing:

$2 off Axe Throwing per person

Barley Waters:

$1 off pints

Bernina In Stitches:

Bernina Merry Swissmas Savings for sewing and embroidery machines and accessories, Buy 2 yards of fabric get one free

Body, Health & Mind Center:

20% off all AVEDA products and Blue Ridge Hemp

Boomtown & Co:

10% off All Apparel + Fun Giveaways all day via Social Media. 

Campbell’s Morrell Music:

20% Off Storewide (USA Martin and Taylor Acoustics 10%)

CrossFit Hatch:

Free t-shirt for any new member who joins and commits to at least 3-month membership

Dos Gatos Coffee Bar:

Bring in any receipt form any Downtown business and get 20% off any drink

Their holiday gift box with a LaPella mug, 12oz bag of Counter Culture Coffee, and $10 gift card; regularly $56 on sale for $50 PLUS they’ll add an additional $5 gift card on SBS

Go Burrito:

They will be giving away 20 in store & 20 online BOGO coupons for burritos

Everyone else will get 10% off their meal on Black Friday and Small Business Saturday

Fleet Feet Johnson City:

Free gift with $200 purchase while supplies last. Up to 50% off select shoes & apparel items in store, while supplies last

Holy Taco and Cantina:

10% off food all day

$2 Dos Equis Lager

Johnson City Brewing Company:

Half off your first pint

Free logo pint glass with a purchase of $50 or more

JRH Brewing:

20% off merchandise including growlers and glassware

Little Animals Brewery:

Open House: from 2-6 PM come by and check out their soon to open brewery/tasting room

T-shirts and glasses will be available for purchase & a free sticker for stopping by!

Local Motion Cyclery:

Helmet Trade-In: Bring in any helmet & receive 20% off any in-stock helmet

In-stock Mountain Bike Tire Sale, BOGO 50% off (exclusions apply)

Rental bike sale, limited quantities, and models

All in-stock Fuji Bikes, 35% off list price

Mid City Grill:

10% off all Saturday

Olson’s Martial Arts Academy:

They are offering 2 free weeks of lessons + a free uniform when you make an appointment for your first class

Open Doors Coffeehouse:

10% off all drinks

Owls Nest:

50% off all day, plus free hot coffee in the morning

Quantum Leap sports Arena:

$3.00 off 1 Hour jump or $2 off Laser Tag

Reclaimed Inspired Goods:

20% off plus…

For every $100 spent, name entered once into a drawing for (3 winners):

1st winner gets $150 GC

2nd winner gets $100 GC

3rd winner gets $50 GC

They will draw winners on Monday at 12PM via Instagram story

Roddy’s Flowers:

10% off purchases, Apple Cider and treats

Sea Biscuit Metal Designs:

25% off any online purchase at: & free shipping using promo code “SMALLBUSINESS”

Spark Plaza:

50% off Flavor Inc. Seasoned Salt


Dollar off our beer special of the day

Trek Bicycle:

Every Trek bike is on sale:

$25 off up to $299.99

$50 off $300-$999.99

$100 off $1,000-$1,999.99

$200 off $2,000-$3,999.99

$400 off $4,000+

Plus, 20% off accessories

The Willow Tree Coffeehouse and Music Room:

Shop local Artist Market from 10:00 AM to 4:00 PM

West Main Antiques:

Store Wide minimum of 10% off

Select items up to 50% off

Local author book signing from 2:00 – 4:00 PM L. Thomas Roberts author of The Postcard History Series of Johnson City

What’s the Scoop:

Purchase a $25 gift card & be entered to win a $25 gift card. Drawing on 11/24. 10% off total purchase, excluding gift cards.

Readers’ Choice 2019 Nominations: Downtown Businesses

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It’s the 16th year for the Johnson City Press’s annual Readers’ Choice: Best of The Best Competition. Downtown Johnson City dominated the competition this year with over 40 Downtown Johnson City businesses getting to the voting stage of the competition. From brewery’s to shops to restaurants to massage studios to family-fun activities Downtown Johnson City has it all. Below is the list of all the Downtown Johnson City businesses that have made it to the voting stage of the competition and what categories they are nominated in. Voting ends on August 14th! The link to vote is

·       Atlantic Ale House

o   Bar

o   Happy Hour

o   Pet friendly Business

·       Barley Waters

o   Bar

o   Places to Buy Beer

o   Sports Bar

·       Label Restaurant

o   Bar

o   Happy Hour

o   Brunch

o   French Fries

o   Hamburger

o   Sushi

o   Steakhouse

·       Tipton Street Pub

o   Bar

o   Pet Friendly Business

o   Late-Night

·       Wild Wing Cafe

o   Wings

o   Live Music Venue

o   Bar

o   Happy Hour

o   Sports Bar

·       JRH Brewing

o   Micro-Brewery

·       Johnson City Brewing Company

o   Micro-Brewery

o   Pet Friendly Business

·       Sabores

o   Happy Hour

o   Business Lunch

·       Into the Fire

o   Custom Artwork

·       Cross Stitch and Crafts

o   Craft Store

o   Sewing Supplies

·       Bernina In Stitches

o   Craft Store

o   Sewing Supplies

·       Shellshead Ballet

o   Dance Studio

·       Skillville Community Workspace

o   Date Spot

o   Over 50 Date Night

o   Birthday Party Venue

·       The Art of Escape

o   Date Spot

o   Escape Room

o   Fun for the Whole Family

o   Tourist Spot

o   Over 50 Date Night

o   Family Entertainment

o   Take the Grand Kids  

o   Children’s Entertainment

·       StudioWed

o   Event Planner

·       VENUE at the King’s Centre

o   Event Venue

·       The Gallery: Wedding Venue & Special Events Facility

o   Event Venue

·       Quantum Leap Trampoline Park

o   Trampoline Park

o   Over 50 Date Night  

o   Birthday Party Venue

o   Fun for the Whole Family

o   Family Entertainment 

o   Children’s Entertainment  

·       Capone’s

o   Live Music Venue

·       Down Home

o   Live Music Venue

·       The Willow Tree Coffeehouse and Music Room

o   Live Music Venue

o   Bagel

o   Coffee Shop

·       Founders After 5

o   Local Event

·       Little Chicago Downtown Music and Arts Festival

o   Local Event

·       It’s in the Details

o   Party and Event Supplies

o   Rental Store

·       Trek Bicycle

o   Bicycle Store

·       Local Motion Cyclery

o   Bicycle Store

·       White Duck Taco Shop

o   Pet-Friendly Business

o   Mexican

·       Shamrock Beverage & Tobacco Shop

o   Tobacco

o   Pet-Friendly Business

o   Carry-Out

o   Hotdog

o   Ice Cream

o   Deli-Sandwiches

o   Iced Tea

·       Lotus Farm and Garden Supply

o   Lawn and Garden Store

·       Select Seven Credit Union

o   Credit Union

·       Edward Jones

o   Financial Planner

o   Investment Firm

·       Herndon, Coleman, Brading, and Mckee

o   Lawyer-Personal Injury

o   Lawyer-Family

o   Law Firm

·       Cakebuds Bakery

o   Bakery

o   Cupcakes

o   Dessert

·       The Firehouse Restaurant

o   BBQ

·       Southern Craft BBQ

o   BBQ

o   Chicken Wings

o   Fried Chicken

o   Ribs

o   Caterers

·       Dos Gatos Coffee Bar

o   Vegan

o   Coffee Shop

o   Breakfast

o   Gluten Free

·       Open Doors Coffeehouse

o   Breakfast

o   Coffee Shop

o   Vegan

·       Wok & Hibachi

o   Buffett

o   Carry-Out

o   Asian Restaurant

·       Red Meze Downtown

o   Business Lunch

o   Vegan

·       Mid City Grill

o   Carry-Out

o   French Fries

o   Hamburgers

o   Gluten Free Menu

o   Late-Night

o   Vegan

·       Swirled

o   Ice Cream/Frozen Yogurt

·       The Main Street Pizza Company

o   Pizza

o   Late-Night

·       Johnson City Farmers Market

o   Local Produce Stand

·       Ole Guacamoles

o   Mexican Restaurant

·       West Main Antiques and Variety

o   Antique Store

·       Atomik Comics

o   Book/Music Store

o   Gifts/Collectables

·       Atlantis

o   Boutique

·       East Tennessee Hemp Company

o   CBD Oil Supplier

·       Mountain Roots Hemp Dispensary & Café

o   CBD Oil Supplier

·       Owls Nest Clothing & More

o   Thrift Store

o   Women’s Clothing

o   Baby Clothes

·       Downtown Yoga Center

o   Yoga

o   Over 50 Date Night

·       Silverball City Arcade

o   Over 50 Date Night

·       Townview Senior Living  

o   Retirement Community

·       Olson’s Martial Arts

o   Martial Arts

·       Curt Malyar’s USA Karate

o   Martial arts

o   Birthday Party Venue

o   Local Business Website

·       Crystal Massage Studio

o   Massage Studio

·       Samadhi Healing arts Center

o   Yoga Studio

·       WJHL

o   Local TV Station

·       The High Road Agency

o   Local Advertising Agency

·       The Net360

o   Local Advertising Agency

·       Johnson City Chamber of Commerce

o   Local Business to Business Organization 

·       Johnson City Family Skate Center

o   Birthday Party Venue

Downtown Merchant Monday Spotlight- Faces by Ren

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Faces by Ren

Meet Ren Allen! Ren is an amazing makeup artist, body painter and owner of Faces by Ren located in downtown Johnson City. She offers makeup wedding packages, prom/event makeup, commercial makeup and more!

How many years has your business been open in Downtown Johnson City?

4 years of the business being in the downtown space.

How long have you been in the makeup business?

Ren has been in the makeup business for 18 years.

What is your favorite makeup design experience?

Assisting at the World Body Painting Festival in Austria.

Why did you choose to locate your business downtown?

Ren thought the progress that was happening in the downtown community would help spark the next level of her business and she felt welcome as an artist. During the interview, she said, “Downtown JC had my vibe. I love walking out my door and having so many food options and live music”. Ren feels more connected to the downtown community.

Favorite spot to hangout downtown when you are not working?

Willow Tree for the live music and the atmosphere.

Where is your business located?

308 S. Roan Street, Johnson City, TN 37601









Downtown Merchant Monday Spotlight- King of Hearts Salon

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King of Hearts Salon

Meet Jacob, owner of King of Hearts Salon located in the King’s Centre Building. Fun fact, his wife works right next door to him at Crystal Massage!

Where did the name King of Hearts come from?

The salon is in the King’s Centre Building so it’s something easy to remember and it rolls off the tongue.

How long has the business been in Downtown Johnson City?

The business opened on August 15, 2018.

Favorite part about being downtown?

Jacob enjoys being a part of the downtown community and knowing a lot of the other business owners.

Best thing about being a hairstylist?

Jacob believes it has a lot to do with the community as well. It gives the ability to make a living through your own artistic expression. A huge pro is being able to see a wide variety of people every day.

What is your favorite, cut or color? Why?

Jacob said he can’t really pick one over the other. He believes that nothing beats making someone’s day by giving a good hair cut or doing a good color on someone.

How long have you been in the salon industry?

Jacob has been in the industry for 10 years.

Why did you choose to locate your business in Downtown Johnson City?

“I’ve worked, played, or lived down here for most of my adult life and I’ve always wanted to own a business downtown”.

Where is your business located?

300 E Main Street #155, Johnson City, TN 37601

Facebook Page:

King of Hearts Salon










Downtown “Merchant Monday Spotlight”- Owl’s Nest

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Owl’s Nest

Meet Jessica and Brian Moore, owners of the Owl’s Nest in Downtown Johnson City. Owl’s Nest is a consignment store which clothes for kids, adults, and infants as well as toys and home decor!

Where did the name Owl’s Nest come from?

Originally, Jessica and Brian owned 2 consignment stores on Roan Street. The Little Hoot was focused on kids clothing and The Nest targeted adult clothing. They combined the two names to incorporate kids and adults clothing into one store.

Why did you decide to move to Downtown Johnson City?

“It chose us”. They saw the building and called the realtor to get more information. The realtor told them she was writing up a proposal to come to them first because so many people recommended them to take that space. They saw potential for the space and signed a contract. A year later, Owl’s Nest opened.

Fun fact about the business?

They are a “mom & pop” business. Jessica and Brian have been married for 15 years. Their family is from Louisiana and they relocated to Johnson City after the hurricane.

How long have you been in Johnson City?***

9 years the business has been

How do you balance work/family life?

They have 4 kids, 2 still at home. “It has been a challenge at times but it’s super cool how my husband and I will share the duties of family life. We bring work into family and family into work”. Jessica shared how her kids know that business is part of their family and they help whenever they can.

Where is your business located?

113 Cherry Street #80, Johnson City, TN 37604

Facebook Page:

Owl’s Nest Store