Share Joy Shop Small

This holiday season looks a little different, but we can still share joy. Shop Small
and support your favorite small businesses – both in-store and online – all
holiday season long.

 Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.

During the unprecedented times of COVID-19, it is now more important than ever to give back to the community and shop small. The Proclamation reports that 64 percent of small businesses have reported: “They need to see consumer spending return to pre­ COVID levels by the end of 2020.”

This year’s celebration is the 11th Annual Small Business Saturday, since it started in 2010, consumers have reported spending an estimated $120 billion across all Small Business Saturdays combined.  That’s $120 billion toward helping communities thrive, spent over just ten days alone.

In order to drive shoppers to Shop Small® this Nov 28, the Johnson City Development Authority is participating in the American Express® Neighborhood Champion Program to spotlight small businesses and the impact they have on communities.

We are kicking off ” Downtown in December” with Small Business Saturday!
Support your favorite small businesses in Downtown Johnson City
Take a look at the list below to see what downtown businesses are offering on November 28! *More added daily*